Subscription video-on-demand (SVOD) service iflix is expanding its geographical reach outside south east Asia with its launch this month in Sri Lanka.
iFlixiflix, which claims four million subscribers in its existing markets of Malaysia, the Philippines, Thailand, and Indonesia, provides offline video viewing for subscribers, who can download content without incurring mobile data costs as part of their subscription.
“Sri Lanka has some of the highest rates of growth in smartphone adoption in the region. We are thrilled to make iflix’s world-leading, smartphone first Internet TV service and exceptional library of the best in international and local content to Sri Lankan consumers. We can't wait for everyone in Sri Lanka to press play,” said Firaz Markar, general manager, iflix Sri Lanka.
Backed by Malaysia’s Catcha Group and Evolution Media Capital, iflix also attracted a US$45 million investment from European pay-TV giant Sky in March 2016.
The SVOD service offers localised and international content, with each subscription providing users with unlimited access to the service on up to five digital devices. Available series include The Mentalist, Teen Wolf, The Flash, Arrow, The Vampire Diaries, The Originals, Gotham, Supernatural, Jamie's 30 Minute Meals, Friends, The Big Bang Theory, Two and A Half Men, and 2 Broke Girls.
As a launch offer, Sri Lankans can sign up for a free 30-day iflix trial, without need for a credit card or payment details.
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