A survey of the world’s pay-TV executives has found the majority to have placed Innovation as one of their top three priorities.
The Global Pay-TV Innovation Landscape, researched for Nagra by consultancy MTM underlines that the pay-TV sector has entered a period of dramatic change. 82% say that innovation is in their top three priorities.
“As broadband becomes more ubiquitous in several markets, competition from streaming media platforms intensifies and consumer TV and video journeys evolve, it is clear that the industry needs to innovate at a faster pace to satisfy its customers and remain relevant,” said Simon Trudelle, Senior Product Marketing Director for Nagra. “Thanks to the work of the Pay-TV Innovation Forum, we now have a global view of the state of innovation around the world and a foundation of key learnings to ensure future success and growth for pay-TV service providers.”
Executives cited strengthening their core pay-TV platform by going beyond traditional services as their main area of opportunity by focusing on multiscreen/TV everywhere services (76 percent), new types of content (74%), and new content pricing and packaging strategies (73%). Just over half of executives also see opportunities in advance advertising and data (54%), as well as standalone OTT services (53%).
“The pay-TV industry is a global success story,” said Jon Watts, Managing Partner at MTM. “Despite some regional differences, the majority of executives expect to continue innovating around their core pay-TV services, improving user experience and developing new ways to price and package content, bringing new kinds of content onto their TV platforms, and continuing to invest in multiscreen offerings. The research programme also shows that successful service providers have focused strongly on developing their innovation capabilities, enabling them to adapt to new market conditions.”
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