APT Satellite has been chosen to promote the Great Wall Chinese satellite TV platform overseas by CCTV-run China International Communication Company (CICC).
The GWTV platform, aimed at viewers across the Asia Pacific, comprises 25 Chinese TV channels in Chinese, English or French, and is carried by APT’s APSTAR-6 satellite at 134° East and APSTAR-L satellite at 128° East.
The agreement comes after a two-month test run on the satellites by Hong Kong-based APT Satellite and CICC, which is wholly owned and operated by China International Television Corporation (CITVC) – a division of China Central TV (CCTV).
“The Great Wall TV is the only platform with exclusive rights to export TV content from China to the world. The new expansion this time is a strategic move to attract new audience. Though APT Satellite has proved to be our reliable partner since we launched first Great Wall TV platform on APSTAR-5 satellite nearly one decade ago, we are very excited to find new synergy between two companies. APT Satellite has over 20 years experience and an extensive network in this area. We can make best use of these resources, quickly tap into the new markets,” said LYU Chunguang, general manager of CICC.
Content from Great Wall Asia is available throughout the Asia Pacific region via the APSTAR satellites. The whole package or specific channels can be added to cable TV, direct-to-home (DTH) satellite, or over-the-top (OTT) operators following authorisation.
Huang Baozhong, senior vice president, marketing and sales, APT Satellite, added: “APT Satellite plays two roles in this cooperation: providing satellite capacity and promoting Chinese TV content landing in ASEAN countries. We are pleased of being awarded the capacity supply contract by CICC for its new endeavour in ASEAN countries. And we are especially proud of being given the opportunity to team up with CICC, explore into the content distribution business arena. APT Satellite is willing to step out of its comfort zone, care for the need of the customers, share our experience with them, and most importantly grow together with them”.
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