Online video provider JW Player has launched JW LIVE, a cloud-based live streaming service for publishers.
The platform bills itself as an enterprise-grade live streaming product that is as simple to use as Facebook Live and YouTube Live. It allows publishers to increase viewer engagement, create new channels and drive revenues, while requiring limited technical resources or know-how from users.
JW Live has a dashboard that enables publishers to set up and begin broadcasting a live event in minutes via a ‘Create Live Stream’ workflow. They can enter event details, connect sources to stream, and go live.
“The ability to monetise live streaming without handing over audience or revenue streams to aggregators is new and exciting for both brands and marketers seeking more innovative ways to capture consumer time,” said Chris Mahl, president and chief revenue officer at JW Player. “JW Live provides publishers an engaging and thrilling opportunity to create, deliver and monetise their live content.”
JW LIVE simplifies publishers’ workflows by providing a single RTMP publishing endpoint that can be simulcast anywhere, with dynamic, cloud transcoding to HLS. It also has real-time audience analytics to determine size and engagement by domain, device or country. Native integration with the JW Platform puts assets and management tools all in one place, and publishers can auto-archive events as an asset so viewers can access a broadcast as an on-demand video after the event.
It also transcodes publishers’ live stream to multiple resolutions and bitrates and supports HD.
“It’s a surprisingly simple workflow,” said Kevin Galligan, president of Android development and design company touchlab. “Live streaming dashboards across online video players are complicated and clunky to use, basically limiting usage to technical users and impacting workflow. JW Player’s clean and intuitive UI unlocks live streaming to all user types and improves publisher efficiency. JW Player is also the only player in the OVP space that provides an out-of-the-box Facebook simulcast, ensuring that we have maximum reach for our content.”
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