RTL Group announced that it has decided not to exercise the call option for the remaining 49% shareholding in BroadbandTV.
Tbhe broadcaster said that it wants to explore, jointly with the minority shareholders of BroadbandTV, all strategic alternatives for the company.
The parties plan to mandate Liontree to lead this process..
RTL acquired its 51% share in the Multi Channel Network in 2013.
BroadbandTV is the largest MPN globally, reaching 22 billion monthly impressions across its owned and operated library and brands as well as its network of 85,000 content creators, BBTV is also the 3rd largest video property worldwide, following only Google and Facebook.
According to November 2016 comScore data, when compared to the top two, BBTV’s unique video viewership is 56% the size of Facebook, and nearly a third (30%) of Google’s, showing that almost one out of every three people that consumes video content across Google sites, including YouTube, is watching BBTV content.
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