Liberty Global’s Swiss cable operator UPC will transmit the live games of German football league Bundesliga shown by Sky Deutschland in Switzerland from the new season starting in August 2017.
All matches for which Sky owns the rights will be screened exclusively via cable and IPTV by UPC’s new sports channel MySports – in total 572 games of the first and second division Bundesliga per year.
For years, pay-TV broadcaster Teleclub, operated by UPC’s competitor Swisscom, had been Sky Deutschland’s Bundesliga partner in Switzerland showing the games.
“I’m very happy that our new sports channel will now also be able to offer this highlight of international football to our customers. We thereby put our channel onto the next level and leave the competition in the domestic sports market far behind us,” said Steffi Buchli, programme director of MySports.
The move leaves Teleclub with just the 40 Bundesliga games per season transmitted by Eurosport following a deal recently signed with Discovery Networks Deutschland.
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