Cartoon Network winning through free-to-air

Cartoon Network’s strategy of securing branded blocks on key commercial outlets has been rewarded with significant audience returns.
The new series of The Powerpuff Girls became the number one commercial show for girls aged 4-9 when it launched in Q4 2016 and has subsequently reached over two million viewers and 13% of Kids 4-9; on Gulli in France it won a 19% audience share, an increase on the channel’s average audience share of 17.1%; and PULS 2 in Poland, performing above channel average among Kids (+13%) and Younger Kids (+38%), and ranking the number 2 show among Young Girls in its launch month.
The series has also enjoyed a strong six-week launch on Turner and Mediaset’s joint venture free-to-air channel Boing in Italy, ranking #3 with Kids and #2 with Girls.
Together with The Amazing World of Gumball and French-Canadian animated series Totally Spies, The Powerpuff Girls also allowed Gulli to rank number 1 among Housewives with Kids on Sunday 11th June and consistently the number 1 channel for Kids 4-10* – a double record for Gulli among both Mums and Kids.