Hulu takes OTT into new dimension with VR app

In a further advancement of virtual reality (VR) within the world of video services, leading US over-the-top (OTT) firm Hulu has launched a new virtual reality app.



Hulu VR 25 MarchThe Hulu virtual reality app will bring the entire Hulu 2D library — including current season broadcast programming, libraries of classic content, hit movies and Hulu Originals — in immersive 360° environments. There will also be exclusive original content such as more than 25 pieces of exclusive and premium content from Baobab Studios, Discovery Communications, Las Vegas, The National Geographic Channel, RYOT, Showtime Networks, SilVR Thread, Spoke, Studio Transcendent, The Uprising Creative and Viacom.

All 3D virtual films are available for every VR app user to experience, with or without a Hulu subscription. The new VR app also includes Hulu’s first originally produced VR short film, The Big One on which the OTT provider partnered with Lionsgate.

Commented Ben Smith, head of experience, Hulu: “We are at the very beginning of VR and like everyone involved in VR technology and content, we at Hulu, have a lot of learn about what makes for a great VR experience in the eyes of the viewer. We are super excited about our first steps into VR.”

The Hulu VR app will initially be supported on Samsung Gear VR powered by Oculus, which works with the Galaxy S7/S7 edge, Galaxy Note5, Galaxy S6 edge+, Galaxy S6 and Galaxy S6 edge phones. Hulu added that additional supported devices and platforms will be launched soon after.