Operative and Mediaocean are partnering to allow media buyers and sellers to transact electronically between their platforms.
The partnership integrates Operative’s media sales platform with Mediaocean’s buying platform Prisma. The integration can streamline negotiation processes between buyers and sellers through electronic delivery of RFPs, proposals and orders; remove double entry and potential errors from using disconnected systems; and increase accountability with paperless audit trail tracking.
“The marketing landscape has become increasingly fragmented at a time where interoperability is critical in creating an efficient and open market,” said Bill Wise, CEO, Mediaocean. “While there are parts of our respective businesses that compete with each other, I am proud of Mediaocean, and applaud Operative for putting those aside to create an integrated solution for the industry. We look forward to this partnership providing solutions to help buyers and sellers work together to achieve larger-scale execution, uninhibited by technological barriers.”
In the future, the partnership will include the ability to send plan details directly through to trafficking and delivery, connect billing modules and streamline reporting and insights.
“Media companies win when they offer the same buying simplicity and scale of Facebook or Google, combined with premium content and audiences,” said Lorne Brown, CEO at Operative. “Our partnership with Mediaocean delivers simplicity and scale for our publishers, while providing an automated platform tailored to their business. With Mediaocean, we set the stage for premium media companies and media buyers to transact in a marketplace that is fluid across channels such as digital, advanced TV and more.”
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