Inking new content and distribution partnerships with premium local content creators such as Power Drift, Arre, The Comic Wallah, POP XO and 101, QYOU has redefined its operations in India.
The curator of premium video for multiscreen distribution is growing its operations in India following what it says is a successful launch of QYOU India on Tata Sky and the recent launch of a localised service on mobile service Jio TV. The addition of the block of new content partnerships is to be complemented with a rebranding as Q India or The Q as it aims to build what it believes will turn into the premier destination for the very best original, digital content in India.
Explaining the rationale for the moves, QYOU noted that the average Indian user watches 8.5 hours of YouTube and Facebook short-form video content each month and says that as a result there is an abundance of talented creatives producing culturally relevant bite-sized shows that appeal to local audiences.
"India is a huge growth market with lots of young and upwardly mobile audiences hungry for new content and programs from their favourite service providers," commented QYOU Media CEO and co-founder Curt Marvis. "Over the past year, we've been working hard to establish a presence in India by collaborating with premium local content creators and service providers to deliver a localised version of our programming available to millions of viewers in other countries around the world. We couldn't be happier to see all of our hard work coming to fruition through partnerships with India's most popular influencers and distribution deals with market leaders like Tata Sky and Jio TV, who have helped us increase our audience reach in India to 185 million viewers."
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