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צלחת - Beachfront, Tru Optik team on audience-validated connected TV private marketplaces Sirius-xm-orbital-animations
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 Beachfront, Tru Optik team on audience-validated connected TV private marketplaces

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PostSubject: Beachfront, Tru Optik team on audience-validated connected TV private marketplaces   צלחת - Beachfront, Tru Optik team on audience-validated connected TV private marketplaces EmptyFri Jul 27, 2018 11:08 am

Beachfront, Tru Optik team on audience-validated connected TV private marketplaces
Editor
| 26 July 2018


Marking the launch of its supply side audience validation technology, Tru Optik has formed a partnership with Beachfront allowing publishers and device manufacturers to pre-segment and validate audience-based inventory at scale across OTT and connected TV platforms.

truoptik 26July2018The companies say that by working together, publishers can setup private marketplaces filtered with advanced audience data across not only their Roku inventory, but also across Apple TV, Fire TV, smart TVs, game consoles and other devices.

Tru Optik audience validation includes age and gender plus audience characteristics covering major advertising verticals including demographic, auto, finance, CPG, entertainment and travel. The Tru Optik OTT Data Marketplace is mapped to over 75 million homes in the US segmenting audiences by leveraging data from dozens of leading companies including Experian, Alliant, IHS, Kantar and V12. Supply-side audience validation is an extension to Tru Optik’s recent release of its cross-screen audience validation (CAV) service which is said to be the first measurement and validation solution for audience-based advertising across OTT and CTV. Tru Optik regards CAV as the only measurement solution with the scale and flexibility required to measure precision audience targets across all CTV devices.

For its part, Beachfront claims to be the first supply-side platform to provide audience validated inventory segments across all over-the-top devices. “With billions of connected TV requests across our supply side publisher network, it’s critically important we have a partner like Tru Optik to ensure the right advertisers connect with the correct, validated audience segments,” said Beachfront founder Frank Sinton. “Our data indicates that mid- and long-tail publishers will increasingly prosper due to accelerated CTV streaming growth, with overall inventory rising quickly and, therefore, making the need for Tru Optik’s audience validation all the more important.”

“Advertisers want to have consistent targeting and buying capabilities across all OTT publishers and devices,” added Tru Optik CEO Andre Swanston. “Beachfront is one of only a handful of platforms that had the technical and logistical capabilities to work with us to pull this off. Our new partnership helps level the playing field allowing buyers and sellers of CTV inventory to have a consistent, scalable audience strategy across all devices.”

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