Cablecast Screenweave offers Roku, Apple TV streaming for community broadcasters

Cablecast Screenweave offers Roku, Apple TV streaming for community broadcasters
Michelle Clancy
| 29 July 2018


Tightrope Media Systems has launched Cablecast Screenweave, a collection of intuitive apps for broadcasters to use to reach OTT set-top boxes.
apple tv 29 july 2018
Screenweave lets community TV broadcasters bring their live channels and on-demand content libraries to users of Apple TV and Roku devices. The apps extend the company’s existing Cablecast Community Media multi-platform content publishing workflows, as an add-on for the Cablecast Reflect cloud-based streaming service.

Users can browse categorised collections of VOD clips, search the station’s VOD library for topics of interest and switch between the station’s live feeds, all in HD.

“Many community stations aren’t able to broadcast in HD or to offer on-demand content through their cable channel,” said Steve Israelsky, president, Cablecast. “While broadcasters could already deliver live HD and VOD as online streams through the Cablecast platform, Cablecast Screenweave now lets them bring these benefits to viewers’ living rooms while also expanding their audience to include ‘cord-cutters’ and ‘cord-nevers’ who don’t have cable TV service.”

A web-based management portal lets stations configure Cablecast Screenweave by linking it to their existing Cablecast Broadcast Automation system, customising which metadata fields the apps will display, incorporating their own branding and defining criteria for categorising their VOD collections. After the initial configuration, no further actions are required by station staff to publish content to the OTT platforms. Permitted programs added to the station’s schedule are automatically repurposed and made available on the cable channel, the station’s Cablecast-powered website and the Cablecast Screenweave apps at once.

“Our mission has always been to make broadcasters’ lives easier and automate as much as possible, allowing them to reach viewers in more places on more devices in a seamless workflow without any additional effort,” added Israelsky. “Cablecast Screenweave further expands that simplicity to Apple TV and Roku delivery.”