UKTV is to deploy a new broadcast management system at its Hammersmith headquarters.
The broadcaster behind the Dave, Watch, Gold, Alibi and Yesterday brands is installing the MediaGeniX WHATS’On scheduling system, which will assist in both its linear channels, and VOD business UKTV Play.
Tim Goff, Head of Technology & Infrastructure at UKTV, said, “MediaGeniX are an important strategic partner for UKTV and a fantastic cultural fit. We are delighted to be adopting their ‘WHATS’On’ system as it gives us powerful tools to craft complex, heavily layered linear channels but is also a product with VoD firmly at its heart. We have already seen unprecedented growth across our linear and digital brands and believe MediaGeniX are well placed to support and accelerate our strategic ambitions.”
Emmanuel Müller, VP Business Development at MediaGeniX, added, “Our partnership with UKTV reinforces our position as a leading Broadcast Management System supplier in what is probably the most advanced broadcasting market in the world.”
UKTV is owned jointly by BBC Worldwide and Scripps Networks Interactive.
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