Globecast boosts live content monetisation with Digital Media Hub

Globecast boosts live content monetisation with Digital Media Hub
Editor
| 05 September 2018

Aiming to ‘significantly’ increase content revenue generation in what it believes are highly competitive markets, Globecast has announced the launch of its new Digital Media Hub suite of services.
Globecast 5Sep2018

Targeted at facilitating cross-platform live content publishing for sport and live events, Globecast believes that by aggregating multiple virtualised and cloud-based technologies into a single ecosystem with Digital Media Hub, it can allow a live feed to be treated in multiple ways to create content suitable for cross-platform use, in both real-time or at a later date.

The live feed can then be used for linear playout or to stream to live platforms of the rights holder’s choice, including social media, apps or websites. Using the same live feed, short or long form content can be clipped, edited, metadata attached and shared, either manually or automatically. For example, highlight clips could be shared on social media to maximise viewer engagement or packages created for over-the-top OTT platforms.

“Content creators, broadcasters and rights holders all need to be able to maximise the value of their live content and its ROI and that means being able to reach potential viewers wherever they are across a wide range of devices,” said Liz McParland, commercial director for contribution and global coordination at Globecast.

“The growth in the amount of material that has to be acquired and delivered to feed all these platforms – linear TV in multiple formats/resolutions, live streaming, pop-up channels, VOD packages, real-time creation of highlights for social media and the ability to exchange and sell clipped content – is very significant. Our Digital Media Hub takes advantage of the latest in virtualised and cloud-based technologies to create a wide range of services that provide real-world live content monetisation opportunities.”