Sony Max, Sony Six and Sony ESPN, a Sony Pictures Networks India (SPN) subsidiary and official broadcasters of the VIVO IPL, have surpassed all expectations in the opening week of the cricket tournament.
VIVO IPL 2016 says that it opened with a cumulative reach of 218 million viewers in its first week while its opening seven games rated 21,033 average TVT at an all-India (urban and rural) level. The opening game between Mumbai Indians and Rising Pune Supergiants rated 24,448 TVTs and a reach of 97 million viewers across India. Moreover, female viewership in the opening week was a staggering 98 million across India.
In a statement, Sony Max said: “The VIVO IPL has made an incredible impression in its first week and firmly cemented its position as the leading T20 tournament in India. The tournament still rules the roost across demographics and geographies, strengthening the fact that it is a family inclusive tournament and living up to its ‘Ek India Happywala’ promise.”
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