Aiming to offer media and entertainment companies a unified broadcast and digital video distribution solution that delivers content across all screens, Comcast Wholesale and thePlatform have unveiled theVideoPlatform.
Based on the mpx online video platform, theVideoPlatform is attributed with being able to unify broadcast and online video technologies and offer one of the most comprehensive solutions for video management, publication, distribution and monetisation. In addition, the Comcast Services firm says theVideoPlatform is purpose-built to enable broadcasters, operators, multichannel networks and publishers to swiftly and easily launch, manage and seamlessly provide rich, compelling video experiences across any screen, at any time.
Looking at specific functionality, theVideoPlatform manages workflows ranging from linear to digital, enabling, say its makers, businesses to focus on growing their audiences and provide the consumer with viewing experiences across multiple screens from one provider.
“With consumers’ growing desire to be entertained and informed on their terms, companies are looking to meet their demands right now and in the future,” commented Barry Tishgart, vice president, Comcast Wholesale. “theVideoPlatform offers a high degree of transparency, reliability and implementation speed. Our deep video experience, coupled with our software technology and world-class consulting services organisation, save our customers time, money and resources.”
“theVideoPlatform is the cleanest and most consistent design that I have ever come across for video distribution across all screens. It is what I envisioned as our ideal plan to create a multiscreen experience for our consumers and lead us to new opportunities,” added Nathanael Reeder, operations director Free Speech TV, an independent non-profit news network serving 40 million subscribers that recently launched theVideoPlatform for its linear and online content distribution.
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