In a huge coup for the UK subscription-free satellite TV service, Freesat has been cleared by the BBC Trust to offer live pay sports services delivered via broadband.
freesat 14 JulDespite its success in the non-pay–sector, Freesat has been attempting to expand its content offering to bring the most attractive line-up of programming to its customers. With a focus on integrated content delivered via broadcast and broadband, Freesat already offers more than 200 channels and on-demand services such as Netflix and the BBC iPlayer.
Freesat, currently available in over 1.93 million UK households and watched by more than four million viewers every week, is jointly-owned by the BBC and ITV, which means to add live pay sports coverage it needs approval of the BBC Trust, the body set up to ensure that BBC licence fee payers get value for money.
“This is a really important development for Freesat which will significantly impact our content offering,” said Freesat managing director Alistair Thom. “We’re here to provide a compelling subscription-free TV service, and believe our viewers should have the option to watch a wide variety of TV programmes and events without being tied down to a contract. We will continue innovating to provide a brilliant, subscription-free service for our ever-growing number of viewers.”
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