It’s taken a while to gain momentum but the IPTV market is definitely on the move as indicated by research from Point Topic.
IPTV report 6 May 2016In its latest analysis of the IPTV arena by region, country and operator up to the end of 2015, the analyst found that global IPTV subscriptions had broken the 130 million barrier with quarterly net additions of six million, the highest in the last 24 months. The research found that IPTV subscriber growth rate recovered in Q4 2015 compared with the previous quarter, and was the highest in the last eight quarters to 31 December 2015.
Regionally, the research found that the IPTV market was boosted to a large extent by high-speed broadband rollout, which saw 3.7 million new IPTV subscribers sign up in Q4 2015. Spain, Brazil and Turkey also recorded quarterly growth in double digits. Quarterly growth rates were found to have risen in all regions except North America, where the change in technology focus of such large providers as AT&T had a significant impact.
Indeed, in terms of operators, AT&T saw its IPTV subscriber base decline by 4% quarter-on-quarter due to continued focus on satellite TV services following its acquisition of DIRECTV.
The report also found that the high quarterly growth of the global IPTV customer base increased the proportion of fixed broadband subscribers who also take an IPTV service, generally from their broadband operator. IPTV subscribers continue to grow faster than fixed broadband in percentage terms. The analyst noted that coming from a lower base, as well as being a later entrant, this was not unexpected.
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