With just a month to go until UEFA Euro 2016 kicks off, the European football association has yet to award any TV rights in Spain.
uefa euro 2016Differences between UEFA aspirations and Spanish broadcasters have been marked, but now both parties are speeding up to close a deal within the next few days, bringing relief to football fans, brands and sponsors.
The main sticking point is money. With Mediaset still remembering how its huge investment in broadcasting rights for the last World Cup failed as Spain’s national team didn’t make it through the first round, broadcasters have been reluctant to pay the €70 million UEFA is asking for.
Actually, Mediaset, which offered €45 million, seems to have stepped down from the negotiation, as well as the public broadcaster RTVE, which cannot compete with those amounts of money.
Atresmedia, the other major free-to-air (FTA) group, is still looking to convince UEFA its channels are the best offer.
Meanwhile, pay-TV operators are also playing their cards in the tender, but they have to ensure at least 23 games are broadcast free-to-air, one of UEFA’s requirements for Euro 2016.
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