Advertising agency MUH-TAY-ZIK | HOF-FER has licensed the YuMe for Advertisers (YFA) platform to programmatically run multiscreen video ad campaigns.
As MUH-TAY-ZIK | HOF-FER continues to grow its media capabilities, they’ve selected YuMe’s demand side platform (DSP) to reach multiscreen video audiences and leverage extended brand reach via carefully curated PC, mobile and connected TV (CTV) inventory. YFA will also extend MUH-TAY-ZIK | HOF-FER unique, first-party audience segments that span across online and mobile audiences for targeted video ad placements.
“For advertising professionals, the power of video is beyond question as a media vehicle,” said Eric Perko, director of media services at MUH-TAY-ZIK | HOF-FER. “What’s needed now is a better way to address the challenges of multiscreen campaign planning. YFA brings us that solution and delivers the right inventory across all video viewing devices with next-gen audience targeting capabilities. It’s all about moving the needle for our clients and YFA as a programmatic tool helps us achieve that goal.”
“YFA is designed to address the ever-growing needs of programmatic brand advertisers and their agencies,” added Hardeep Bindra, EVP, operations, YuMe. “We are very excited to work with MUH-TAY-ZIK | HOF-FER to offer programmatic access to multiscreen video audiences and audience targeting that goes above and beyond the limitations of cookie-based targeting as we continue to gain traction for both our demand and supply side platforms, YuMe for Advertisers and YuMe For Publishers (YFP).”
Today at 6:45 am
