Big Bird gets set for the MCN world: Sesame Workshop has announced the launch of Sesame Studios, a YouTube channel from the creators of Sesame Street.
The channel will showcase new characters, short form series and original stories, with videos one to five minutes long, focusing on a range of curricular areas such as literacy, health and social-emotional development. It will build on the success of the Sesame Street YouTube Channel, which has 2 million subscribers and almost 3 billion views.
With Sesame Studios, Sesame Workshop will create native content designed specifically for a digital platform. The creative team will partner with top digital stars and creators to tap into a broader audience while preserving the same educational focus that Sesame Street has delivered to parents for over four decades.
“Sesame Street was the original disrupter in kids’ media,” said Steve Youngwood, COO of Sesame Workshop. “When Sesame Street began, Joan Ganz Cooney said, ‘It’s not whether kids are learning from television, but what they are learning.’ The same is true today with pre-schoolers and YouTube Kids. We are a creative workshop with a 45-year history of breaking new ground. Sesame Studios represents another new frontier for us; one where we can bring our educational expertise to an emerging platform for our audiences.”
Marvie, a new digital puppet character, will host the channel, introducing new videos and playlists, and encouraging kids to interact with content as they watch. She was created in collaboration with New Jersey-based Puppet Heap.
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