Viacom18’s flagship general entertainment channel Colors has launched a high definition (HD) feed for three of its regional variations: Colors Kannada, Colors Marathi and Colors Bangla.
colorshdIt marks a first in India for a regional general entertainment channel (GEC) to add an channel to its bouquet, the cable and satellite broadcaster said.
“When we brought the regional GECs under the Colors umbrella, we committed to raising the bar on regional content. This philosophy saw us attain pole position in the Kannada market, become a strong leader in the Marathi market and build up the connect with our Bengali viewers. Interestingly, during this period, the regional markets have seen tremendous growth in consumer lifestyles. With the HD launch of our regional channels, we are once again raising the bar by provisioning for the premium viewing experience that the markets now crave,” said Sudhanshu Vats, Group CEO, Viacom18.
Ravish Kumar – Project Head, Colors Kannada, Colors Bangla and Colors Odiya, added: “We strive to offer varied content to our viewers without compromising on excellence - be it powerful storytelling, high production values, international reality formats, festival programming or movie premieres. Our aim is to delight audiences’ everyday with an entertaining and cohesive television viewing experience and launching HD channels is yet another pioneering step in that direction.”
Colors Kannada HD will be available on cable networks including Siti, Den, Hathway, Kable First India, Indusind Media & Communicaitons, E-infrastructure and Entertainment, Bhima Riddhi Digital Systems and V4 media. Colors Marathi HD will be initially launched on direct-to-home (DTH) satellite platforms Airtel and Tata Sky, with other DTH and cable operators following suit. While Colors Bangla will be available across all digitised cable and satellite networks.
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