The latest iteration of the Ultra Fiesta multi-platform entertainment network in the Latino music industry has been declared a success by owner Olympusat.
ULtra FIesta 14 May 2016Owned and operated by Olympusat, Ultra Fiesta is distributed throughout the US and Puerto Rico across Verizon FiOS TV, Charter Communications, Choice Cable and Claro TV.
The event is claimed to be one of the most popular multi-platform entertainment networks for the ever-more critical Latino community in the US, a key demographic given that one in every five Americans aged 18 to 30 is of Hispanic descent. This audience uses live television events and social media to drive its footprint and spark high levels of audience involvement.
Olympusat says that reaching young Latinos across platforms is about understanding their passions and unique consumption habits. “We have grown to become one of the main sources of information about the trends across all Latin music genres,” commented Ultra Fiesta, host, producer and manager Luis Jairala. “Our goal is to continue acquiring the newest video clips, interviewing the most famous artists, and covering the most popular events. And we are planning more activities on social media.”
The 2016 show highlighted the work of internationally renowned actress and singer Thalía whose duet with Colombian singer Maluma was on rotation in Ultra Fiesta, and featured on VMC, a Spanish-language music TV network offered by Olympusat in standard definition.
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