Digital MCN Awesomeness TV has launched in four European countries, the UK, Spain, France, Germanym as well as in Brazil.
The move will see new original content roll out in the international territories, with local language versions of some of Awesomeness TV’s most popular shows, including Celebstagram, IMO, Hey Guys, Top 10 with JennxPenn, Life Hacks and Hey Guys, It’s Meg!
AwesomenessTV will also be launching original series featuring local YouTube and social stars are launching in each territory.
Kelly Day, chief digital officer at Awesomeness TV, said in a statement: “With this launch we are able to extend the reach of AwesomenessTV to fans who can now enjoy our programming in their own language. Localized versions of the AwesomenessTV formats are working incredibly well, proving Gen Z content knows no boundaries. The creation of great original content delivers on our promise of providing new opportunities and resources for local talent.”
Wim Ponnet, group director of commercial and strategy, Endemol Shine Group, said: “We are extremely proud of our alliance with AwesomenessTV and are thrilled to be launching simultaneously in five countries. Using our creative talents across the group we have got some really exciting formats which going forwards we will be able to roll out worldwide.”
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