EE is to give mobile customers six months free access to the BT Sport app.
It’s the first of a series of deals that are being offered to customers of the BT-owned network. The app will be free to new and existing EE pay monthly mobile handset, tablet and SIM only customers.
There will also be a multimillion pound advertising campaign featuring actor Kevin Bacon and football personalities Rio Ferdinand, José Mourinho and Harry Redknapp.
“Our customers have been telling us for a long time that they are watching more and more sport on the go, and this summer’s European Championship football tournament has driven traffic peaks that we’ve never seen before,” said Marc Allera, CEO, EE. “Now, as part of BT Group, we are able to offer customers the chance to watch the very best in live domestic and European sport when out and about. With our ambition to reach 95% of the geography of the UK by 2020.
Once the six months is up, customers will be charged a monthly £5 fee.
EE pay monthly mobile customers will have access to the full line-up of BT Sport channels: BT Sport 1, BT Sport 2, BT Sport Europe and ESPN on BT Sport. This will allow access to competitions including the Premier League, UEFA Champions League and the UEFA Europa League, Aviva Premiership Rugby and Moto GP.
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