Films and TV fiction are clearly the main driver for pay on-demand services but not TV channels in general, says research from the European Audiovisual Observatory.
Data from the MAVISE free access TV and video-on-demand (VOD) database found that in October 2016 pay on-demand services specialised in film and TV fiction accounted for 61% of all pay-on demand services in Europe, compared with only 14% of TV channels.
In a breakdown of the main pay on-demand services active in Europe by distribution, the Observatory also found that over 60% of the 723 main pay on-demand services established and active in Europe are available online, whereas almost 40% are operated by the main TV distributors on their managed networks. Among the pay-on demand services, transactional services (TVOD) outnumber subscription services (SVOD) by 416 to 307.
Among thematic channels, fiction, sport and entertainment are the most prevailing genres and only 9% of the 5,462 international and national TV channels established in Europe are generalist.
Nearly a quarter of international and national TV channels established in Europe are available on DTT, either free or pay, in at least one country in Europe. Generalist channels access more easily to DTT: close to 46% of generalist channels established in Europe are available on DTT.
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