Film and series make up 61% of all pay on demand in Europe

Films and TV fiction are clearly the main driver for on-demand services, according to figures from the European Audiovisual Observatory.
The European Audiovisual Observatory’s MAVISE Database has just undergone a major overhaul with TV and VoD data in 37 countries being completely up-dated, and the figures below are from the database, which is now current up to October 2016. The freely available data can be accessed here.
Pay on demand services specialised in film and TV fiction account for two-thirds of all pay-on demand services in Europe, compared with only 14% of TV channels.

The breakdown of pay on-demand services established in Europe by genre shows that 61% of all on-demand services offer movies and TV series, 12% is generalist, 9% adult, 6% children’s programming and the remaining 12% other types of programming.
These figures are taken from MAVISE – the European Audiovisual Observatory’s free access TV and VoD database. This newly revamped database includes free profile data on TV channels and on-demand services in 41 European countries plus Morocco.

A breakdown of the main pay on-demand services active in Europe by distribution shows that over 60% of the 723 main pay-on demand services established and active in Europe identified by the Observatory are available online, whereas almost 40% are operated by the main TV distributors on their managed networks. Among the pay-on demand services, transactional services (TVOD) – 416 – outnumber subscription services (SVOD) – 307.

The breakdown of TV channels established in Europe by genre shows that among thematic channels, Fiction, Sport, Entertainment are the most prevailing genres. Only 9% of the 5 462 international and national TV channels established in Europe are generalist.

The share of international and national channels established in Europe available on DTT by genre shows that about 22% of international and national TV channels established in Europe are available in Digital Terrestrial Television (free or pay) in at least one country in Europe. Generalist channels access more easily to DTT: close to 46% of generalist channels established in Europe are available on DTT.