In a new report on the origin of TV content in video-on-demand (VOD) catalogues in Europe, the European Audiovisual Observatory has found that on a per-episode share basis, European TV content accounts for 24% and 21% respectively of all episodes found in transactional VOD (TVOD) and subscription VOD (SVOD) catalogues.
The report found that national TV series episodes represented the majority of European TV episodes on TVOD services (63%) and represented a minority of 19% of European episodes on SVOD services. Among non-European content, US content represents the vast majority on TVOD (92%) but a smaller share on SVOD (66%).
The report covers 90 VOD country catalogues corresponding to 23 national VOD services/catalogues and 12 pan-European and multi-country services that sum up to 67 different catalogues: SVOD services with Amazon in two countries, C More in five countries, Horizon in four territories, Netflix with 27 country catalogues and Voyo in two countries. It also looked at TVOD services with: Apple iTunes in three countries, Chili TV in five countries, Microsoft in 11 territories, Rakuten in five countries, SF Anytime with three catalogues, Google Play Series with one catalogue and Sony PlayStation in one country.
National works represented the majority of European TV episodes on TVOD services (63%) but a minority of on SVOD services (19%). This, said the European Audiovisual Observatory, shows the priority given by TVOD services to TV content well known to their customers and therefore with a strong commercial appeal.
Among non-European content, US content represents the vast majority in TVOD (92%) but a smaller share in SVOD (66%).
The research also found that US titles tended to be available in more catalogues than EU 28 content. US titles are available on average in 15.3 Netflix catalogues vs. 8.3 for EU 28 content; and in 1.6 catalogues vs. 1.2 for EU content for iTunes. The difference may be attributed to the fact that part of the national content included in a given national catalogue is not necessarily appealing for the other countries. These figures added the Observatory still show a significant level of circulation of EU 28 content among the Netflix catalogues.
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