Aiming to accelerate its growth in over-the-top (OTT) multiscreen solutions and create a combined company that the firms say will create greater value for customers, 24i Media has acquired multiscreen video platform provider Vigour.
Vigour's core offer is a customisable front-end platform deployed from a single codebase that is designed to deliver interfaces to audiences on all devices. It regards the acquisition as providing an opportunity to expand the reach of its unique multiscreen vision across a much larger network, within an environment that provides the optimal operational conditions for the execution of a shared vision. For its part, 24i sees the move as executing on its vision to drive innovation for video application technology, grow its international market share and build the most talented team in the industry.
"Reaching consumers regardless of the devices they use is crucial in securing their long-term business. The more devices they use, the more hours of content they will consume, and the more value they will gain from their subscription. In pursuit of these goals, the rate of innovation has accelerated considerably over the last few years," said 24i Media CEO Martijn Van Horssen.
"Our acquisition of Vigour strengthens our ability to lead this innovation curve and provide attractive, cutting edge applications that empower our customers to deliver immersive experiences for their subscribers across any device. Bringing together our two companies ties directly to 24i's strategy to deliver valuable outcomes to our customers and to extend our leadership in the rapidly expanding market for personalised cloud TV and video app technology."
"At Vigour we have always worked from vision and content," added Vigour CEO Ramon Duivenvoorden. "We are enormously driven by innovation to push the boundaries in the way we deal with technology and media in our daily lives. The acquisition by 24i offers us the opportunity to pursue this shared vision together with much more power, resources and scope."
Today at 5:35 am
