Digital advertising technology provider RhythmOne has made two appointments in the UK: Ajay Daved has been named programmatic director and Jenny Thomson has been hired as client service and operations director.
These high-level hires take place in the wake of two significant acquisitions for the company, of YuMe in February and of RadiumOne assets in June 2017.
As the company integrates the technology, expertise and solution set of the legacy businesses, these two hires will support a transition into the next phase, helping to incorporate YuMe’s video and connected TV offerings into RhythmOne’s data-driven solutions and programmatic marketplace.
With more than 15 years in the ad tech industry, Daved spent his early years at DoubleClick, then moved into a variety of positions at AppNexus, (where he was the first European hire), Google, PowerLinks and Tremor, before finding his place at YuMe, now part of RhythmOne.
Thomson brings twenty years of expertise, including positions at Virgin, Yahoo and more recently, accelerating digital advertising capabilities at the Trinity Mirror.
“As the business transforms, significant support will be required to drive change and bring everyone along the journey. Jenny’s role will be critical to this,” said Craig Tuck, MD at RhythmOne UK. “Similarly, Ajay’s experience in the technology business and his knowledge of YuMe will considerably bolster the capabilities of our London team.”
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