Viacom International Media Networks (VIMN) has signed an agreement with the pay-TV network OSN to bring the channel Comedy Central HD to the MENA region.
Comedy Central HD will be available exclusively on OSN and complement the VIMN services MTV and Nickelodeon/NickJr already carried by the network.
Commenting on the development, Emad Morcos, SVP Media Partners & Digital at OSN, said: “Everybody loves a good laugh and OSN is offering great value with the addition of Comedy Central HD, a perfect fit to the entertainment preferences of people in the region. We are confident that the wide range of comic series, sitcoms and reality-competitions will appeal to all. Comedy Central contributes to the diversity of exclusive entertainment choices we have added to OSN this year. Complemented with a host of edgy programmes from Spike, Comedy Central is also creating the opportunity for local talent to showcase their skills through our planned local programming.”
Raffaele Annecchino, EVP and MD of VIMN South Europe, Middle East and Africa, said: ‘We are thrilled to work with OSN to further expand our distribution footprint in MENA and bring Comedy Central and Spike to the region. At Viacom, we are committed to creating content that resonates locally and internationally, and we are certain that viewers will love the unique editorial mix on OSN. Delivering this balance of premium international and local comedy content is our expertise and we look forward to working with OSN to bring laughter and satisfaction to MENA audiences, who we know are passionate about comedy. Furthermore, we are committed, as in all of our regions, to growing the local comedy scene and investing in local productions and we will be focusing our energies on this from the first year.”
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