Europe is fighting back against the US content heavyweights when it comes to source content for video-on-demand (VOD) services says a report by the European Audiovisual Observatory.
Euro Audiovis VOS 21 April The Origin of Films in VOD Catalogues in the EU report investigated the share of films by country of origin/country of production on 75 different transactional VOD (TVOD) services and 16 subscription VOD (SVOD) services. The analysis includes both national and pan-European players such as iTunes, Netflix, wuaki.tv and Chili.tv.
The data revealed that out of 75 VOD catalogues analysed 27% of films available in the EU are European productions, compared with 59% for US films. In addition, of 16 SVOD catalogues, 30% of films available on SVOD in Europe are of European origin, compared with 60% for US films. All films available on VOD in more than 40 catalogues in Europe are of US or international origin.
The report also found that the availability of European national films on VOD and SVOD platforms is strongly linked to national production levels in each respective country. The analysis found that pan-European services adapt their films on offer to the individual tastes and trends in each country they serve. Significant differences from country
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