Ellen DeGeneres preps new digital content moves

TV star Ellen DeGeneres is continuing her expansion into the original digital content business with the creation of the Ellen Digital Network.



EllenThe Ellen Digital Ventures initiative is launched in partnership with the Warner Bros Television Group, and will build upon the success of Ellen’s existing digital destinations: ellentube and The Ellen DeGeneres Show website EllenTV.com, as well as her official YouTube channel.

The network has signed a content development deal with social media superstar Tyler Oakley, with DeGeneres and Oakley set to collaborate on a range of original digital projects with an aim toward developing projects for television as well.

In addition to the content partnership with Oakley, the inaugural Ellen Digital Network programming slate will feature an original Damn, Daniel series for Snapchat; Ellen’s Pet Dish, an animated series featuring Ellen’s pets from Warner Bros.’ digital production studio Blue Ribbon Content; the return of four-year-old viral sensation Brielle; new episodes of Dance Challenge; #MadeByYou, featuring the best user-generated content from ellentube; and popular Ellen Show game Epic or Fail; and more.

DeGeneres said: “I’m so excited for the Ellen Digital Network. I’ll get to showcase amazing talents like Tyler Oakley and tWitch. Plus, I’ll finally prove to the world that my pets can speak in human voices.”