Subscription video-on-demand (SVOD) leader Netflix has announced its first original series filmed entirely in Argentina, Edha.
netflixThe series will start production in Buenos Aires and debut exclusively on Netflix around the globe in 2017.
The series comes from acclaimed film and TV director Daniel Burman (El Abrazo Partido, El Rey del Once, Supermax). It will follow the life of Edha, a young, successful fashion designer and single mother who is at a crossroads that could change her life forever. As she struggles to make a decision that will take her to a whole new level in the fashion world, she meets a handsome immigrant turned model. Their savage passion is mingled with his profound desire for revenge.
“Netflix’s invitation to create its first original series in Argentina represents one of the largest opportunities in my career. We are creating a project with a strong local identity to reach a global audience. In one platform, more than 81 million people will have the chance to establish an intimate connection with our story,” said Burman, who is creator, director and showrunner.
“The fashion and music scene in Buenos Aires is unique, sexy and exciting, and Daniel Burman and his team are among Argentina’s most gifted creators,” added Erik Barmack, vice president of international original series at Netflix. “We can’t wait to present Edha and her dramatic story to Netflix members around rest of the world.”
Edha will join the slate of other Netflix Original series produced in Latin America, such as Club de Cuervos, Ingobernable, Narcos, 3% and the untitled project by Jose Padilha based on the current events in Brazil.
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