Although Mexican men with children watch online video for short news and sports highlights, they go back to traditional TV when it comes to relaxing and watching series or movies.
papa digital mexicoThis is according to a report by Mexico’s Internet Advertising Bureau (IAB) about online habits of the country’s male audience, which also says that digital fathers prefer computers (54%) and going online during working hours (72%) and mostly use the Internet connection for email and GPS-features.
When it comes to watching online video, men with kids prefer to watch news (39%) and sports content (24%), while younger men or men without children watch more series and movies (52%) and lifestyle content (27%).
The research, supported by Televisa.com, highlights that fathers prefer traditional TV on which to watch entertainment content, while younger men choose online video platforms ahead of traditional screens.
On these platforms, over 70% of Mexican men pay attention to online advertising, especially to those ads addressing their needs.
In addition, they like to consume sports content, both video and news, on social networks. Fathers use more Google+, Instagram and LinkedIn, while younger men prefer to find this content on YouTube, indicating the clear preference of younger consumers for video.
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