In a move that signifies a buried hatchet in the OTT-pay-TV war, Comcast will launch Netflix on millions of X1 devices across the US next week.
Integrated throughout the platform, X1 customers with Netflix subscriptions will be able to browse and access Netflix TV shows and movies alongside the live, on demand, DVR and web programming included with their Xfinity TV subscription.
“We are excited to add Netflix to X1 and give our customers access to all the content they love in a way that has never been done before,” said Neil Smit, CEO, Comcast Cable. “Netflix has been a terrific partner, and our incredible teams of engineers and designers have come together to create an experience that is not only seamless and intuitive, but also lets viewers search and watch tens of thousands of movies, shows, specials and documentaries with the sound of their voice."
Netflix content will be fully integrated into Xfinity On Demand, enabling X1 customers to watch past and current seasons of shows like The Blacklist, How to Get Away With Murder or The Walking Dead; explore popular Netflix original series like House of Cards, Orange Is The New Black and Stranger Things; or catch up on recent classics like Breaking Bad, LOST and Mad Men, all in one place.
“The Netflix integration into the X1 platform means our mutual customers will no longer need to change inputs or juggle remotes,” said Reed Hastings, Netflix co-founder and CEO. “Now they can seamlessly move between the Netflix app and their cable service, enjoying all the TV shows and movies they love without hassle.”
This is the latest cable deal for Netflix: In September, it inked a deal with Liberty Global to integrate the app into cable systems across more than 30 countries, including Virgin in the UK.
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