Comcast will launch Netflix on millions of X1 devices across the country next week.
Integrated throughout the platform, X1 customers with Netflix subscriptions will be able to browse and access all Netflix TV shows and movies alongside the live, on demand, PVR and web programming included with their Xfinity TV subscription.
The official launch follows the beta test, which was started in October.
“We are excited to add Netflix to X1 and give our customers access to all the content they love in a way that has never been done before,” said Neil Smit, CEO, Comcast Cable.
“Netflix has been a terrific partner, and our incredible teams of engineers and designers have come together to create an experience that is not only seamless and intuitive, but also lets viewers search and watch tens of thousands of movies, shows, specials and documentaries with the sound of their voice.”
Netflix content will be fully integrated into Xfinity On Demand, enabling X1 customers to watch past and current seasons of shows such as The Blacklist, How To Get Away With Murder or The Walking Dead; explore popular Netflix original series like House of Cards, Orange Is The New Black and Stranger Things; or catch up on recent classics like Breaking Bad, Lost and Mad Men, all in one place.
“The Netflix integration into the X1 platform means our mutual customers will no longer need to change inputs or juggle remotes,” said Reed Hastings, Netflix co-founder and CEO.
“Now they can seamlessly move between the Netflix app and their cable service, enjoying all the TV shows and movies they love without hassle.”
Current X1 and Netflix customers will be prompted to sign in when accessing the Netflix service on X1 for the first time. New Netflix customers will be able to sign up for a new Netflix membership directly on X1, have the service added to their Comcast bill and begin to immediately explore and enjoy the service on X1 or across devices.
Last September, Liberty Global signed a similar agreement with Netflix that integrates the app into the cabler’s devices in more than 30 countries.
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