Comcast and Netflix are expanding their partnership that will provide Comcast the ability to include a Netflix subscription in new and existing Xfinity packages.
Comcast saidd that nearly 50% of X1 customers are actively using Netflix on the platform. The X1 platform is in 60% of Comcast homes, which equates to roughly 13.4 million homes of the total 23.3 million served by the cable operator.
The move follows a similar agreement with Sky
In 2016, Comcast launched Netflix on the X1 platform, with Liberty Global being the first to enter in such an agreement in September 2016, by integrating the on-demand service in the operator’s Horizon platform..
“Netflix offers one of the most popular on demand services and is an important supplement to the content offering and value proposition of the X1 platform,” said Sam Schwartz, Chief Business Development Officer, Comcast Cable.
“Netflix is a great partner, and we are excited to offer its services to our customers in new ways that provide them with more choice, value and flexibility. The seamless integration of Netflix with the vast Xfinity entertainment library on X1 present a unique and comprehensive experience for customers.”
“Our partnership with Comcast on Xfinity X1 has brought easy access to Netflix for our mutual customers,” said Bill Holmes, global head of business development for Netflix.
“By speaking into or browsing with the X1 remote, millions of customers have found the perfect thing to watch on Netflix. We can’t wait to introduce more X1 customers to Netflix with Xfinity’s new packaged offers.”
Comcast will launch a variety of initial offers this month that include a Netflix subscription. Offers and availability will vary by market and be open to new and existing customers. Netflix-related billing will be handled directly by Comcast, giving customers one, simple monthly statement.
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