ShowMax, the internet TV service launched in August 2015, has expanded its footprint to 36 additional countries across sub-Saharan Africa.
In total, ShowMax now supplies subscription video on demand services to 65 countries worldwide.
The sub-Saharan service costs $7.99 per month for unlimited viewing. The catalogue includes approximately fifteen thousand TV show episodes and movies, totaling almost ten thousand hours of viewing. The service includes a Kiswahili language section and a Nollywood section, as well as an African Film section that pulls together classic movies from across the continent.
“The speed and cost of connectivity are significant hurdles for any internet-based service in Africa. Getting it right means you’ve got to do much more than just flick a switch,” said Barron Ernst, Chief Product Officer for ShowMax.
“We’ve been busy testing the service in key locations across the continent and optimising our delivery network. Perhaps more importantly, we’ve adapted our apps to address the needs of consumers in Africa, introducing features like downloads for viewing TV shows and movies when not connected.”
“The other key to success is making sure you’ve got the right mix of international and local content. We’ve added Kiswahili and Nollywood shows and movies to our existing class-leading catalogue of Hollywood and British favourites,” said Ernst.
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